Publish Your First Magazine (Second Edition): A Practical Guide For Wannabe Publishers, by Lorraine Phillips
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Publish Your First Magazine (Second Edition): A Practical Guide For Wannabe Publishers, by Lorraine Phillips
PDF Ebook Publish Your First Magazine (Second Edition): A Practical Guide For Wannabe Publishers, by Lorraine Phillips
Have an idea for a magazine but don't know where to start? Find out everything I learned about the magazine publishing business that enabled me to go directly from idea to newsstand on my first attempt. This quick, easy guide is packed with useful information on how to "Publish Your First Magazine," showing you all the steps I took to wind up with not one, not two, but three distribution deals on the table. I'll not only show you my process but also provide you with the documentation I created and used along the way. In this new, expanded edition you will learn: * Magazine business fundamentals * The necessary start-up costs * How to brand and design your publication * How to manage the editorial process * The different ways a magazine can be monetized * How to set your ad rates and sell ads * How to select and work with a printer * Great sources for content and photography * How to effectively use social media to connect with your audience * The legalities of publishing And much, much more! Learn in a weekend what took me years to research in this instructional guide that's created for anyone who's contemplating producing a print magazine in today's highly volatile and competitive marketplace.
Publish Your First Magazine (Second Edition): A Practical Guide For Wannabe Publishers, by Lorraine Phillips- Amazon Sales Rank: #339479 in Books
- Published on: 2015-05-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .56" w x 6.00" l, .74 pounds
- Binding: Paperback
- 246 pages
Review Awarded 5 out of 5 (excellent) for structure and organization, grammar, and cover design. Phillips offers a fantastic guide for anyone interested in starting a magazine. The book's general information on how magazines work is to the point. It's ideal for busy professionals who don't have all day or the entire weekend to drudge through a boring textbook. I cannot think of anything the author needs to improve content wise.—Writer's Digest"If you're thinking about starting your own magazine, you can do it the hard way -- or you can read this book! Lorraine Phillps' plainspoken account of what it takes to create a successful magazine -- including how she did it herself -- will save you time and money. And, thanks to her upbeat attitude and good humor, you'll also have a great time reading and learning how to make your publishing dream come true."—Jim Barnes, Editor - Independent PublisherThis is a must read for any new magazine publisher. Lorraine does a great job of detailing out a lot of the processes needed to launch a magazine which will save you both time and money.—Mark Loeffler, President of Infoswell Media"An incredible resource for aspiring or seasoned publishers. From basic business plan insights and typography tips to media kits and web tools, the only manuscript I'll need to publish my first magazine!"—Craig A. Williams, Donald Trump's Apprentice"Simple and intelligent, this book is a guide that assembles all aspects of publishing your first magazine." —Tyler Waylett, Publisher - MagazineLaunch.com"This book has blazed your trail; the author has been there. Read this book. It is far cheaper than a mistake."—Dan Poynter, The Self-Publishing Manual
From the Back Cover Have an idea for a magazine but don't know where to start? Find out everything I learned about the magazine publishing business that enabled me to go directly from idea to newsstand on my first attempt. This quick, easy guide is packed with useful information on how to "Publish Your First Magazine," showing you all the steps I took to wind up with not one, not two, but three distribution deals on the table. I'll not only show you my process but also provide you with the documentation I created and used along the way. In this new, expanded edition you will learn: * Magazine business fundamentals * The necessary start-up costs * How to brand and design your publication * How to manage the editorial process * The different ways a magazine can be monetized * How to set your ad rates and sell ads * How to select and work with a printer * Great sources for content and photography * How to effectively use social media to connect with your audience * The legalities of publishing And much, much more! Learn in a weekend what took me years to research in this instructional guide that's created for anyone who's contemplating producing a print magazine in today's highly volatile and competitive marketplace.
About the Author
Lorraine Phillips attended Jackson State University, where she acquired an MBA in Business Administration and a BS in Computer Science, graduating both programs with distinction. She later went on to attend Bauder College, where she acquired an AA in Graphic Design and was elected to "Who's Who Among Students in American Colleges" for outstanding merit and accomplishments.
Lorraine is a former computer quality assurance engineer and a self-taught web designer, responsible for the creation, maintenance, and support of SisterPower.com. As editorial director for SisterPower Magazine, Lorraine controlled the creative aspects of the enterprise, tasked with setting the vision, tone, feel, and design of the publication. It was her duty to inspire and lead the creative efforts of the team, including the writers, editors, photographers, and graphic artists, in order to create a magazine that was inspirational and entertaining.
Lorraine currently resides on the Caribbean island of St.
Lorraine Phillips attended Jackson State University, where she acquired an MBA in Business Administration and a BS in Computer Science, graduating both programs with distinction. She later went on to attend Bauder College, where she acquired an AA in Graphic Design and was elected to "Who's Who Among Students in American Colleges" for outstanding merit and accomplishments.
Lorraine is a former computer quality assurance engineer and a self-taught web designer, responsible for the creation, maintenance, and support of SisterPower.com. As editorial director for SisterPower Magazine, Lorraine controlled the creative aspects of the enterprise, tasked with setting the vision, tone, feel, and design of the publication. It was her duty to inspire and lead the creative efforts of the team, including the writers, editors, photographers, and graphic artists, in order to create a magazine that was inspirational and entertaining.
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Most helpful customer reviews
6 of 6 people found the following review helpful. For Frequently Published Magazines, This Book Is Excellent! By William Cory Review by William Cory, Author: Maybe You Should Write A Magazine!: Complete Guide: How to Write, Lay Out, Publish and Profit from Regional Special-Interest MagazinesLike most books on magazine publishing, written as they are by people experienced in traditional magazine publishing, this one excellently describes the establishment of a publishing business, complete with editorial, graphics, advertising staffs or individuals. It is detailed and highly informative.My own publishing experience, not as involved with more frequent publications, has been in annual magazine-type publications for regional markets. I've always done the editorial and design parts of the process myself. An independent sales representative and web-offset printer (for production of glossy, full-color printing) have been my only associates. I've used my own Mac computers and off-the-shelf software (Adobe(tm) InDesign® and Photoshop®), and all work was done in a home office. Since starting out in 1990, I've never had a year that wasn't profitable.I provide that information only to demonstrate that I know something about print publishing, and to highlight the fact that for frequent publishing schedules and standard magazine distribution, the book being reviewed here is more than adequate--actually, excellent.If your dream is to publish a quarterly or more frequent publication, however, the book being reviewed here is an excellent guide. I have purchased and used this book myself to prepare for a semi-monthly statewide magazine I am currently working toward in Colorado. My new magazine project will require the detailed procedural information for publishing and distribution through regular "magazine rack" channels, and that information, along with a lot of other great info for frequent magazine publishing, is contained in this book. You won't regret buying it!
4 of 4 people found the following review helpful. A must have for any new publisher looking to break into the business. By KE1 This is a great book. Lorraine give really good advice for those wanting to step by step look at what it really takes to start up in the publishing industry. She alleviates the new publisher from having to do all the research. It's all done for you. She even gives leading industry contacts for associations, printers, distributers , you name it. She even tell you how you deal with them.Again it's all done for you.She gives the do's and don'ts for media kits and website design:All which is really helpful when trying to draw revenue from every stream imaginable.She breaks down every aspect of the the industry to a T. That way you know what you're getting into before you jump in the water.I highly recommend this book to any new publisher, an existing publisher or one looking to learn to the industry before making a final decision.Lorraine's website is great too as she response to your questions with answers.For more information go to […]Buy this book :-) or you'll be sorry
5 of 6 people found the following review helpful. A Fine addition, covers pretty much everything GET THE PRINT VERSION By Bobbi Schulz-Bragg You may see people gripe about books like these, saying the book doesn't cover this or that, or is too 'basic' or such. Truth is, there are SO many variables and unique situations you will encounter when starting any business, and magazine publishing is a weird animal. Ms. Phillips does a fine job putting her years of experience -- *her* experiences -- into a book that is a nice addition to a magazine start-up's go-to library.If you can, do GET THE PRINT EDITION. The Kindle e-book version renders and flows HORRIBLY, and the few diagrams and images are too small to see. Whoever did the conversion screwed this up royally -- Ms. Phillips deserves better.
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